Privacy notice

What we collect automatically

This site runs Google Analytics 4 (measurement ID G-CB6301LWMK). It records which pages are opened, roughly where in the world the request came from, and which site or search you arrived from. It sets two cookies — _ga and _ga_CB6301LWMK — which persist for up to two years and let Google recognise a repeat visit. Loading any page therefore discloses that visit to Google, who act as a processor for the measurement data and as an independent controller for their own purposes. Google truncates IP addresses before storing them and we have not enabled any advertising, remarketing or user-ID feature.

We use it to see which of the published projects people actually read. We do not attempt to identify individual visitors, and nothing from it is joined to anything you send us through the contact form.

You can opt out with Google's own browser add-on at tools.google.com/dlpage/gaoptout, or by blocking the script in your browser. The site works identically either way.

Beyond that, the site embeds no tracking pixels and writes nothing else to local or session storage. Typefaces are served from the site itself rather than a font CDN, so Google Analytics is the only third party a page load reaches.

What you send us

The contact form asks for your name, email address, organisation and a description of the decision you are trying to improve. Nothing else is required, and nothing is inferred from what you write.

Submissions are delivered to us as email through Resend, which acts as a processor and does not use the content for its own purposes. Your address is set as the reply-to so a response goes straight back to you. From there the message lives in our mailbox like any other email.

Please do not send confidential figures in a first message. Describe the shape of the problem. If we need real data we will put an agreement in place first.

Hosting

The site is hosted on Vercel, which keeps standard server logs — IP address, timestamp, requested URL, user agent — as part of running the service and defending it against abuse. We do not query those logs to build any picture of an individual visitor.

What we never do

We do not sell or share personal data, run advertising, profile visitors, or make automated decisions about anyone. There is no mailing list on this site: if a page ever appears to offer one, that is a defect and we would like to hear about it.

Client data

Engagement data is a separate matter from this website and is governed by the engagement agreement. Our default is that client data stays inside the client's own environment — their cloud, their warehouse, their access controls — and that we work inside it rather than taking copies out. Nothing on this site is derived from client data; every published figure comes from public datasets.

Your rights

Under UK and EU data protection law you can ask for a copy of what we hold about you, ask us to correct or delete it, object to or restrict how we use it, and ask for it in a portable form. In practice, for this site, that is your enquiry email and our reply.

Email azlan@predictifyanalytics.com and we will act on it. If you are unhappy with how we respond you can complain to the Information Commissioner's Office at ico.org.uk.